Top 100 housing enterprises from Shanghai to move back home?Sanxun denies moving its headquarters: parts of its production division are sinking
Four months ago, Hongqiao International Central Business District started to face the Yangtze River Delta “investment promotion plan”, to build the Yangtze River Delta private enterprise headquarters cluster area.For a time, join the “big Hongqiao” together “fly”, become a new trend of private enterprises in the Yangtze River Delta.In the real estate industry, Dahongqiao has been the “pilgrimage site” of many housing enterprises.During the peak period, there were more than 40 real estate enterprises settled in Great Hongqiao.As the real estate industry changes, Dahongqiao is becoming a part of the real estate companies scrambling to escape the siege.According to the statistics of times Weekly, since 2021, Blu-ray Development, Aoshan Group, Zhonggung Group, Jinyi Real Estate and other real estate enterprises have moved their headquarters out of Shanghai.At the beginning of 2022, another former top 100 real estate company plans to move its headquarters out of Dahongqiao.On February 18, a Sanxun Group (06611.HK) insider told Time weekly that more than half of the group’s employees will move back to the headquarters in Hefei after work ends on Friday (February 25).In the meantime, sanxun group still undertakes personnel adjustment to partial department.This round of organizational structure adjustment, from the listing of Sanxun group only in the past 7 months.Since the listing, sanxun group sales did not increase but decreased, and 100 billion target gradually far away.After the proposal of “learning from the manufacturing industry and sinking the frontline”, can Sanxun Group break through the siege and return to the top 100?On February 20, a sanxun Group brand official denied to a times reporter that “half of the staff moved out of the headquarters of Dahongqiao”.The person pointed out that as the industry situation has changed, Sanxun Group has adjusted some departments according to the actual situation of the industry, mainly for the purpose of improving operational efficiency and empowering the frontline.In addition, the sinking of some production departments is a measure taken by Sanxun Group to learn from the manufacturing industry, reduce the management radius and improve the operational efficiency of the frontline.”My colleagues in engineering and procurement will work in Hefei and Shanghai.Some projects of Sanxun Group are concentrated in Anhui and Jiangsu. Colleagues from engineering department often go to the project line for inspection and guidance. Colleagues from recruitment department can better develop and maintain local supplier resources.”This person further pointed out that through personnel redeployment, operational efficiency can be better improved and production services for front-line projects can be empowered.According to multiple sources from Time Weekly, about ten employees returned to Hefei from Dahongqiao on February 18, and most of the departments are still in Shanghai headquarters.In addition, Sanxun Group has also increased its layout in Jiangsu province, and will continue to pay attention to investment opportunities in Shanghai.On February 21, Chen Ling (pseudonym), a real estate industry analyst, told Time Weekly that in 2018, many local real estate enterprises chose to “move the capital” to Shanghai Dahongqiao, mainly because Shanghai is richer in talents, technology and other resources.At that time, besides Sanxun Group, rongxin, Zhenrong, Zhongnan, Xinli, Xiexin, Dongyuan and other top 50 real estate enterprises moved their headquarters to Dahongqiao one after another.Founded in 2004 in Anhui province, Sanxun Group moved its headquarters to Shanghai in 2018, one of the first real estate companies to move its headquarters to Dahongqiao.At the opening ceremony of the Shanghai headquarters, Sanxun Group also announced that it would launch a Hong Kong listing at the same time.On October 17, 2019, Sanxun Group submitted its prospectus to the Hong Kong Stock Exchange for the first time.After six months of waiting, the first prospectus “lapsed”.After that, Sanxun Group tried to go public again in April and October 2020, but failed.On July 19, 2021, Sanxun Group finally realized its listing dream after its listing on the Hong Kong Stock Exchange.However, after the listing of sanxun group, it seems as if still cannot get rid of the declining performance.”After hitting the Hong Kong Stock Exchange four times, Sanxun Group successfully went public.However, due to changes in the situation of the real estate industry, real estate investment returned to the first and second tier cities, and sanxun Group, which had been mainly in the third and fourth tier cities, saw weak sales.”Chen ling said.The year of 2018 is the “shining moment” for Sanxun Group.This year, the sales volume of Sanxun Group broke through 10 billion yuan for the first time. Qian Kunli, founder of Sanxun Group, said that “the sales revenue will reach 30 billion yuan in 2019 and 100 billion yuan in five years”.According to the 2019 TOP200 List of Real Estate released by Creery Research Center, Sanxun Group ranked 167th in 2019 with full-bore sales of 9.12 billion yuan, with sales regaining 20.88 billion yuan less than the target of 30 billion yuan.On January 25, Sanxun Group released its 2021 performance briefing.Data show that the total contract sales amount of Sanxun Group in 2021 is about 7.41 billion yuan.It has been three years since Sanxun group first broke the mark of 10 billion yuan, and its sales have shrunk again, falling further and further away from the target of 100 billion yuan.Before November 2021, the total contract amount of Sanxun Group was 7.2 billion yuan, and the monthly contract sales amount in December was about 210 million yuan, decreasing by 30%.The accumulative contract sales area was 39,633 square meters, down 32.7% from the previous month.At the close of trading on February 21, Sanxun group’s share price was HK $2.92 per share, with a total market value of HK $1.973 billion, 37% less than when it listed.