Zaobao | Gu Ailing won two gold and one silver MEDALS in this Winter Olympics;F1 had 1.55 billion live viewers last season

2022-08-08 0 By

This year’s Super Bowl set a record for fan spending per person;Future, a home fitness company, became an official partnership with the NBA Warriors and Knicks;The women’s halfpipe freestyle skiing final of the Beijing Winter Olympic Games took place on Monday morning.Gu Ailing of China skated consecutive high scores to win the event, China’s eighth gold medal at these Winter Olympics.Gu took part in three events and won two gold MEDALS and one silver.Li Fanghui ranked fifth with 86.50 points and Zhang Kexin seventh with 78.75 points.Defending champion Sharpe of Canada finished second with 90.75 points.Sharp’s teammate Kark took bronze with 87.75 points, followed by Estonian Tomas Hildaru in fourth place.Shanghai sports Bureau, Jiangsu Provincial sports Bureau, Zhejiang Provincial Sports Bureau and Anhui Provincial Sports Bureau jointly issued the Integrated development Plan of sports industry in The Yangtze River Delta region (2021-2025).According to the plan, by 2025, the total scale of the sports industry in the Yangtze River Delta will reach 1.65 trillion yuan, with the added value of the industry accounting for more than 2% of the annual GDP, the total scale of sports consumption of residents will exceed 800 billion yuan, and the number of sports industry employees will exceed 2.5 million.By 2035, a sports industry ecosystem matching world-class city clusters will be basically formed and an internationally recognized sports industry cluster will be built.Formula One revealed a cumulative live audience of 1.55 billion for the 2021 season, up 4% from 2020.Globally, the average audience for each grand Prix in 2021 was 70.3 million, up 13 percent from 60.3 million in 2020.In addition, F1’s video views on social media channels rose 50 per cent year on year to 7 billion and its total participation rate rose 74 per cent to 1.5 billion.The 2022 Super Bowl set a new record for fan spending per capita, according to Legends, a hospitality service.At SoFi Stadium, spectators spent an average of $167.37.This year’s Super Bowl set records for food, beverage and merchandise sales, up 14 percent from the previous super Bowl set in San Francisco in 2016.The Super Bowl has more than 900 franchises in and around SoFi Stadium, plus 24 in-venue merchandise outlets and 12 portable retail trailers outside the venue.Home fitness company Future has become the official trainer partner of the NBA’s Golden State Warriors and New York Knicks.The company will get brand presentations at Madison Square Garden and Chase Center, as well as a marketing campaign for the game, and it will create exclusive content around the team’s strength and conditioning coaches.The deal currently runs until the end of the season.The Liverpool Supporters’ group has objected to the club’s partnership with a cryptocurrency company, according to the Liverpool Echo.Last month, Liverpool sent out a questionnaire to registered fans to gauge their views on a variety of topics, including the club’s sponsorship partnership with cryptocurrency company Socios.In a statement, the SOS fans’ group said: “The Socios model seeks to monetise the commitment of leagues and clubs to fan engagement and there should be no financial barrier to engaging with your football club.SOS is opposed to any apparent attempt to monetise football’s responsibilities and needs to engage appropriately with representatives of fans’ groups and their areas of concern.”5G and metasomes elevate NBA all-stars’ experience on AT&T will deploy a series of 5G applications and meta-cosmic experiences during this year’s NBA All-Star Game, showcasing how the next generation network and technology can help fan participation and broadcasting.5G networks offer significant speed, capacity and latency advantages over previous generations of mobile connections, unlocking a wealth of fan participation, venue, broadcast and operations use cases for the sports industry.The main content of these experiences is inviting fans to use AT&T’s Playmaker app “Enter the metaverse world”.Authentic Brands Group (ABG) announced a new U.S. partnership with specialty sports retailer Foot Locker for its newly acquired sportswear brand reebok,Foot Locker will sell a selection of Reebok shoes for men, women and children exclusively in its stores and on its website to help the brand achieve long-term sustainable growth.Foot Locker will also work with the Reebok design team as part of the deal.The Atlanta Braves became the first MLB team to enter the meta-universe.According to the warriors, the launch of digital Truist Park, along with future Web3.0 innovations, non-homogenous tokens, cryptocurrencies and blockchain, will enable the club to reach a future generation of fans.”It’s exciting to create a new way for our fans to connect with our team and their favorite ballpark,” said Atlanta Braves President and CEO Derek Schiller.Sustainable footwear and apparel brand Allbirds has announced a partnership with ecommerce company Trove to create a new resale platform called ReRun.ReRun will initially offer customers the option to redeem used Allbirds shoes with a $20 in-store credit, which will also be available to customers who want to buy Allbirds products, starting at $59.The platform has been launched in Los Angeles, Chicago and New York, and Allbirds plans to expand to more retail locations in the US.Yutang Sports is a world-renowned sports marketing service provider.The core business includes sports marketing consulting service, sports sponsorship project service, public relations strategy communication service, sponsorship value evaluation service, sports marketing and sports sponsorship content service.Reach a partnership:Porsche, Ferrari, MINI, BaiC, Kia motors, Shenzhou Special Car, Autohome, Wuliangye, Samsung, Ibao, Magic, Baisuishan, Benwang, Kunlun, Shudayuan, Lehu, Sunshine Insurance, Meizu Mobile Phone, Uyin Communications, Meiji, Xiwang Food, MuscleTech(muscle science and technology), Dayi Tree floor, Ronghui floor, Renault watch, Jin Ba men’s wear, Sunite, billions of international, Jinrong China and other dozens of enterprises through yutang sports platform reached project cooperation.Disclaimer: The content of this article is collated from the network, with pictures from the network except the signature, if there is infringement, please contact us.