More than 600 million people participated in the “I am the Torch Online Escort” campaign

2022-04-24 0 By

As the main torch tower was lit at the Bird’s Nest stadium on The evening of February 4, 2022 (Beijing time), the online promotion campaign “I am the Torch’s online guardian” came to a successful conclusion.As the first large-scale online promotion of the Torch in the History of the Olympic Games, netizens participated in the event in 13 days by co-photographing, liking, forwarding and commenting, sharing ice and snow stories and conveying the Olympic spirit.Especially on New Year’s Eve, through the “Spring Festival Gala”;Dream linkage, so that the Spring Festival and winter Olympics romantic encounter once again ignited the Internet users winter Olympics enthusiasm.According to statistics, more than 600 million people have read related topics of the event, nearly 30 million people have received official e-certificates with unique numbers, and more than 60 million people have lit up the torch logo after the nickname on social media. Together, they have contributed to the power of the Internet to hold a “simple, safe and wonderful” Winter Olympics.Source: official website of BoCOG